NeoLAB Convergence will be participating in upcoming Bologna Children’s book fair 2014.

March 24, 2014

Italy- 24, March, 2014- NeoLAB Convergence Inc.( will be participating in Bologna Children’s Book Fair(BCBF) 2014, known as the world’s largest children’s book fair. This year, the company will display its Smart toys, which are being supplied to major publishing and education companies in Korea. These interactive education toys include digital pens that playback sound (Touch & Play™ pen), media players that enable children to watch an animated version of the book contents on digital display and pico projectors (Bedtime storyteller). Also, kids’ tablet pads and Touch & Play™ pens with gaming functions (Drag & Play pen) will be exhibited for visitors to play with.

A convergence of ICT and contents produces a great smart toy. With these toys, children can experience interactive multi-media contents that stimulate children’s emotion as well as senses, including sight, hearing and touch, and thus it naturally promotes children’s development. Children can also gain educational effect through playing with attractive and inseparable education toys.

Moreover, Dr. Eddie Lee, CTO of NeoLAB Convergence will give a speech on “Children, Paper and digital future” at the digital café on the 24th Monday to explore various case studies on the convergence of IT and books and its future.

“Korea is highly famous for its powerful strength in IT and education fever, so there is no doubt that educational devices are commonly used in any places where education take place. As a leading company of ICT products, I look forward to introducing our latest products and technology.” said Dr. Eddie Lee.

The artist Kim Jung Gi’s video demonstration of drawing and the Snowcat’s artwork, which are both drawn with an optical pen called neo.1 Smartpen* will be played during the talk. *neo.1 Smartpen: Anything written on .Code®(dotcode) paper with the product will appear directly on its compatible application via Bluetooth. Users can easily share the notes on SNS or through email.

Among the company’s Smart toy products, three products have been selected as a winner of iF product design award 2014. Not only is the company acknowledged for its design quality, but also for its advanced technology, which can be proved by AT&D Korea (Advanced Technology & Design) award from The Ministry of Knowledge Economy (MKE) and KIDP they have received in 2013.

The company supplies various devices of Smart toys to major publishing and education companies in Korea, such as, Kyowon Kumon, Woongjin ThinkBig, Hermannhesse Korea, Samsung Publisher, Tuntun English, Iconix Entertainment and English EGG.

NeoLAB Convergence is established in February 2009 by Steve Sanggyu Lee, a co-founder of Neowiz Corporation and a former CEO of Neowiz Japan. The company is a total serviceware company offering from core module, device, and solution development design to customer service.

Exhibition Details  Fair Dates: 24-27 March 2014; From 9:00 to 18:30  Venue: BolognaFiere –Palazzon dei Congressi, Piazza Constituzione 6, Bologna, Italy  Booth location: Hall 26 A106
Digital café talk  Time: 24 March 2014; From 14:30 to 15:00  Place : Digital cafe-Hall26 B90  Topic: “Children, Paper and digital future”