NeoLAB Convergence will be participating in upcoming Frankfurt Book Fair 2013 to introduce its award-winning brand, ICT Edu Toy and Touch & Play™ pens in global market

October 9, 2013

Frankfurter Messe, 9, October 2013- NeoLAB convergence Inc.(www.neolab.kr) will be participating in Frankfurt Book Fair (FBF) 2013 by the support from the Korean Publishers Association. At the fair, the company will display the award-winning ICT Edu_Toy devices which are being supplied to major publishing and education companies in Korea. The company’s interactive education products include digital pens that playback sound(Touch & Play™ pen), media players that enable children to watch the book contents on TV when used with Touch & Play™ pens. Comparatively low price pens for global market, such as, NSP-C50 and NSP-C40 will also be introduced at FBF.

A convergence of ICT and contents produces a great teaching device. With these devices, children can experience interactive multi-media contents that stimulate children’s emotion as well as senses, including sight, hearing and touch, and thus it naturally promotes children’s development. Children can also gain educational effect through playing with attractive and inseparable education toys.

Moreover, NeoLAB convergence Inc. will introduce the sound stickers in global market for the first time. Sound sticker looks like an ordinary paper sticker, but the product is based on the company’s dotcode(.Code®) technology. Using the company’s software called sound stamp, the product users can put any audio files into the sound sticker. By simply touching the sound sticker with the company’s sound pen called Pop pen, users can listen to the audio file they have already put in. Most of all, use of sound stickers is endless. The product allow users to listen to songs and stories, send voice-recorded cards to lovers, read stories to kids, save useful information and make an audio tour guide.

The company’s brand, ICT Edu Toy, received an AT&D Korea (Advanced Technology & Design) award from The Ministry of Knowledge Economy (MKE) and KIDP for its advanced technology and design. The company supplies various devices of ICT Edu Toy to major publishing and education companies in Korea, such as, Kyowon Kumon, Woongjin ThinkBig, Hermannhesse Korea, Samsung Publisher, Tuntun English, Iconix Entertainment and English EGG. ‘ICT Edu Toy’ is a compound word using ICT (Information & Communication Technology) and Edu Toy (Education Toy), and this exclusive brand of NeoLAB Convergence has innovative technology that applies digital technologies to education toy.

“Expectations are high for what will be our first stepping stone toward overseas expansion, and participating in Frankfurt Book Fair will be a great chance to collect customer responses to our company and products. Also, ICT Edu Toy will achieve worldwide public recognition as it has already achieved recognition in Korea by winning renowned awards –Good Design and AT&D Korea,” said Steve Sanggyu Lee, CEO of NeoLAB Convergence. “Korea is famous for its IT technology and education fever, so I am confident of introducing our ‘Made in Korea’ products with its advanced technology and efficacious teaching device.”

NeoLAB Convergence is established in February 2009 by Steve Sanggyu Lee, a co-founder of Neowiz Corporation and a former CEO of Neowiz Japan. The company is a total serviceware company offering from core module, device, and solution development design to customer service.

Exhibition Details  Fair Dates: 9-13 October 2013; From 9am to 6:30pm  Venue: Frankfurter Messe  Booth location: Hall 6.1 C12-1, Korean Pavilion

###